Digital market in Azerbaijan
Online-media is going to get more and more slice from advertising pie.
Though TV still dominates over all mediums, digital-marketing or online-advertising is going to be more popular; especially, smart advertisers in telecom and retail sectors actively use web. AzNet (Azerbaijani segment of Internet) is not so well-developed, but has own specifics.
Problems of AzNet
They are too much:-) But the most important ones are:
Biggest advertisers
Biggest sales-houses
Most websites sell their inventory directly: both new sites with niche audience and well-known sites with millions of monthly pageviews (like APA Group, disput.az etc.)
But most of digital budget is spent through advertising agencies, therefore sites tend to sell inventory through sales-houses/digital agencies.
The biggest digital sales-houses in Azerbaijan are New Media, NetAnt, GapMedia, Universal-reklam etc. In general, their work principles and approach to work is somehow the same.
If you need more details about Azerbaijani digital market or you have some comments for overview, just compose some sentences to [email protected]
If you want to place banners (flash-banners, non-animated static images) in local sites, inform people about brand/product on social media, add press-releases or promo-articles to Azerbaijan websites etc., we will be happy to help you.