Google Adwords in Azerbaijan
Google AdWords is an auction-‐based advertising system that allows you to bid for ad placements on Google Search and Google Display Network. You can bid on a cost-‐per‐click (CPC) or cost-‐per-‐thousand-‐impression (CPM) basis. The winner of the auction pays the minimum amount necessary to outrank the next advertiser in the auction when the ad appears on a page.
Paid search advertising is one of the best ways to generate leads. Not only in Azerbaijan, but also worldwide Google Adwords is considered as the de-facto standard for search marketing.
Running an effective display campaign requires careful planning. DOFAMIN agency tries to execute campaign with lower cost of implementation.
In fact, Google Adwords ≠ paid search, as most people assume in Azerbaijan.
Google Adwords offers mainly 3 types of advertising channels:
1. Paid search
The most well-known type, almost monopolist of Azerbaijani search market (Yandex has around 1-2% share).
2. Google Display Network
The biggest ad network of the world, many ad formats, low CPC, unique targeting options.
Offered formats are:
3. Video-advertising
Youtube belongs to Google and through Google Adwords panel it is possible to use different types of video ads:
We will help you in finding the right audience across millions of websites to your business.
