{"id":10580,"date":"2021-11-09T16:26:50","date_gmt":"2021-11-09T12:26:50","guid":{"rendered":"https:\/\/dofamin.az\/?p=10580"},"modified":"2021-11-09T16:31:45","modified_gmt":"2021-11-09T12:31:45","slug":"google-adwords-in-azerbaijan","status":"publish","type":"post","link":"https:\/\/dofamin.az\/google-adwords-in-azerbaijan\/","title":{"rendered":"Google Adwords in Azerbaijan"},"content":{"rendered":"\t\t
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Google AdWords is an auction-\u00ad\u2010based advertising system that allows you to bid for ad placements on Google Search and Google Display Network. You can bid on a cost-\u00ad\u2010per\u2010click (CPC) or cost-\u00ad\u2010per-\u00ad\u2010thousand-\u00ad\u2010impression (CPM) basis. The winner of the auction pays the minimum amount necessary to outrank the next advertiser in the auction when the ad appears on a page.
Paid search advertising is one of the best ways to generate leads. Not only in Azerbaijan, but also worldwide Google Adwords is considered as the de-facto standard for search marketing.<\/p>

\u00a0<\/p>

Running an effective display campaign requires careful planning. DOFAMIN agency tries to execute campaign with lower cost of implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Google\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In fact, Google Adwords \u2260 paid search, as most people assume in Azerbaijan.
Google Adwords offers mainly 3 types of advertising channels:<\/p>

1. Paid search<\/h3>

The most well-known type, almost monopolist of Azerbaijani search market (Yandex has around 1-2% share).<\/p>

2. Google Display Network<\/h3>

The biggest ad network of the world, many ad formats, low CPC, unique targeting options.<\/p>

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Offered formats are:<\/p>

  • contextual ads<\/strong>\u00a0\u2013 similar to paid search ads. but instead of appearing in the search results, Google algorithm inserts ad blocks in similar websites, where content of page is\u00a0 relevant to text of ads. These text ads are often referred to as \u201csponsored links.\u201d<\/li>
  • static\/animated images<\/strong>\u00a0\u2013 both simple JPEG\/PNG images, animated flash banners, HTML5 banners<\/li><\/ul>

    3. Video-advertising<\/h3>

    Youtube belongs to Google and through Google Adwords panel it is possible to use different types of video ads:<\/p>

    • Semi-transparent overlay ads<\/li>
    • Skippable\u00a0video ads<\/li>
    • Non-skippable\u00a0video ads<\/li><\/ul>

      We will help you in finding the right audience across millions of websites to your business.<\/p>

      \u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Google AdWords is an auction-\u00ad\u2010based advertising system that allows you to bid for ad placements on Google Search and Google Display Network. You can bid on a cost-\u00ad\u2010per\u2010click (CPC) or cost-\u00ad\u2010per-\u00ad\u2010thousand-\u00ad\u2010impression (CPM) basis. The winner of the auction pays the minimum amount necessary to outrank the next advertiser in the auction when the ad appears […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[29],"class_list":["post-10580","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"yoast_head":"\nGoogle Adwords in Azerbaijan | Dofamin.az<\/title>\n<meta name=\"description\" content=\"Google AdWords is an auction-\u00ad\u2010based advertising system that allows you to bid for ad placements on Google Search and Google Display Network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dofamin.az\/google-adwords-in-azerbaijan\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta 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